Overview

Understand how wallet-first profiles, segments, and lifecycle health signals work together in Onchain Suite.

What Audience Means In Onchain Suite

Audience is the operational layer that turns raw user and wallet data into people you can understand, segment, and message.

What Lives Here

• Unified profiles that combine identity, channel, and behavioral context
• Saved segments for campaigns and automations
• Import and export workflows
• Health and churn signals that help prioritize follow-up

Why It Matters

In Web3, a wallet is not enough and an email list is not enough. Audience gives your team a usable operating model across both.