Launch and Monitor

Launch a campaign and read the metrics — including exactly how each rate is calculated.

Before launch

• Validation passes with no errors
• Preview reports no missing merge fields
• A test send rendered correctly in a real email client
• The audience estimate matches what you expect
• Sender identity is verified

Launching

Launching re-runs validation and stops if anything is outstanding. It then checks your monthly allowance against the estimated recipients plus what you’ve already sent this calendar month, and blocks the send if it wouldn’t fit.

Only draft and scheduled campaigns can be launched — one that’s already sending or sent can’t be launched again.

Scheduling does not send. There is no scheduler — a campaign left in SCHEDULED stays there indefinitely. Launch manually at the intended time.

Sending is asynchronous: the campaign moves to Sending, is delivered in batches, then moves to Sent.

Metrics

Campaign analytics cover email and in-app separately, plus a combined total.

Email

Metric	Definition
Sent	Queued plus sent
Delivered	Confirmed by the provider
Unique opens	Distinct recipients who opened
Total / unique clicks	All clicks, and distinct recipients
Bounces, complaints, unsubscribes, suppressed, failed	Negative outcomes
Delivery rate	Delivered ÷ sent
Open, click, unsubscribe rate	Over delivered, falling back to sent
Click-to-open rate	Unique clicks ÷ unique opens

Rates are percentages rounded to two decimals, and zero when the denominator is zero.

Open and click rates use delivered as the denominator only when delivery confirmations are flowing. If they aren’t, delivered is zero and the denominator silently falls back to sent. Compare the two before reading too much into a rate.

In-app

Sent, delivered, viewed, clicked, and dismissed, plus delivery, view, click, and dismiss rates.

In-app has no open pixel — delivery is reported by the client when it receives the push, which makes it more reliable than an email open, not less.

What to watch

Delivery and bounce trends

A rising bounce rate damages sending reputation for every future campaign. Hard bounces are suppressed automatically, but the underlying list-quality problem is yours to fix.

Opens and clicks

Click-to-open is the honest engagement signal — open tracking is increasingly blocked by mail clients, so open rate alone reads low and noisy.

Unsubscribes

An unsubscribe sets a flag on the contact that every future campaign honors. Watch the rate per campaign, not just the total — a spike means targeting or frequency, not content.

Onchain response

The reason to send from a wallet-aware platform. Query contact_360 or wallet_activity_summary to see whether recipients actually transacted after the send.

Audit trail

Every campaign keeps a history — drafted, audience updated, tracking updated, test sent, scheduled, launched, sent — in order. This is the fastest way to answer “who changed the audience before this went out”.

Workspace view

The analytics overview aggregates across campaigns for a window of 1–90 days and shows how much of your monthly message allowance is used and remaining. On Pay as you go it shows usage without a cap.

The workspace overview counts total clicks rather than distinct recipients. When that difference matters, read unique clicks from the individual campaign instead.