How Segments Are Used
Segments are the reusable audience layer behind campaigns, automations, saved reports, and handoff workflows.Good Segment Types
- Reachable users on a specific channel
- Recently active wallets
- High-value cohorts with declining engagement
- Product users who match a contract-based condition
- Query-built audiences ready for follow-up
Best Practices
- Name segments by business meaning, not by one-off execution detail.
- Refresh or review segments that drive important automation paths.
- Keep ownership clear when multiple teams depend on the same segment.