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What Automations Do

Automations help teams respond the moment a user reaches an important lifecycle state, instead of waiting for manual exports, dashboards, or campaign batches.

Typical Use Cases

  • Welcome users after a first onchain action.
  • Re-engage wallets showing churn risk or inactivity.
  • Trigger governance, migration, or reward reminders.
  • Handoff users into campaign-style follow-up based on segment or product behavior.

Plays vs. Blank Canvas

Onchain Suite is built around the idea that most teams should start from a proven play, not an empty builder. A strong play combines:
  • A pre-wired trigger
  • Suggested conditions and audience logic
  • Reusable copy or message structure
  • A clear business outcome such as activation, retention, or win-back

How To Think About Automation

Start with one trigger, one audience rule, and one outcome. Expand the flow only after the first path works reliably.