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Profile Model

A profile can include wallet addresses, channel handles, tags, attributes, last activity, and engagement or health signals.

Why This Matters

Unified profiles make it easier to answer questions like:
  • Can this wallet be reached in-app, by email, or both?
  • What was the last meaningful product or onchain action?
  • Which users look healthy, cooling, or at risk?

Recommendation

Treat profiles as operating records for lifecycle work, not just as static contact rows.